Wollongong business LBPR wins national award for Radiance social media campaign

WINNING WOLLONGONG CAMPAIGN: LBPR's Lauren Fellowes, Tabitha Galvin, Lisa Burling and Tammy Potter accept their award from Shane Jacobson at Sydney Opera House on Thursday night. Picture: LBPR
WINNING WOLLONGONG CAMPAIGN: LBPR's Lauren Fellowes, Tabitha Galvin, Lisa Burling and Tammy Potter accept their award from Shane Jacobson at Sydney Opera House on Thursday night. Picture: LBPR

A Wollongong business has won a national award in Sydney on Thursday night for the Radiance of the Seas social media campaign in October 2016.

LBPR has won the Public Relations Institute of Australia Digital and Social Media Campaign Award  for a campaign it coordinated with Destination Wollongong for the first cruise ship visit to Port Kembla.

The Radiance of the Seas Digital Campaign.was led by managing director Lisa Burling, deputy managing director Tabitha Galvin and the whole LBPR team and was heavily supported by Mark Sleigh and the team at Destination Wollongong.

After winning the NSW Award a couple of weeks ago Ms Burling said “to receive industry recognition in a category representing the future of our industry is an achievement we are immensely proud of. Thank you Destination Wollongong team for giving us the opportunity to flex our digital and social media muscles to deliver an award-wining campaign”.

Ms Galvin said it was great to be able to implement a campaign that harnessed the power of social media, digital influencers and a passionate local community to project the excitement of such a momentous occasion for Wollongong and the Illawarra to Australia and the world.

More soon:

In the meantime check out LBPR team’s excitement on Facebook at https://www.facebook.com/LBPR1/.

Read more: Wollongong's social media ship comes with recognition for a digital campaign around the arrival of Radiance of the Seas