A Wollongong business has won a national award for the Radiance of the Seas social media campaign it ran with Destination Wollongong in October 2016.
LBPR has taken out the Public Relations Institute of Australia Digital and Social Media Campaign Award for a Wollongong campaign designed to break the Internet during the first cruise ship visit to Port Kembla.
The Radiance of the Seas Digital Campaign was led by managing director Lisa Burling, deputy managing director Tabitha Galvin with the support of Mark Sleigh his team at Destination Wollongong.
Royal Caribbean Australia and New Zealand managing director Adam Armstrong said he was not only blown away by the way the community supported the maiden voyage “the social media strategy aligned with the visit saw Wollongong receive significant national and international exposure and ensured that Wollongong is firmly on the agenda for the cruise and international travel industry. We congratulate LBPR on winning this significant national award and look forward to many more successful visits to Wollongong over the coming years.”
Mr Sleigh said Destination Wollongong was delighted to partner LBPR to develop a social media strategy that ensured maximum benefit from the perception changing opportunities flowing from the maiden yoyage of Radiance of the Seas.
“Social media has so many levels,” he said.
“We had everything from a seven year old taking photos of her brother on her iPhone through to Royal Caribbean posting to their network of six million followers around the world and of course, our incredible IRT/DW ambassadors sharing their experience with their networks. It was important that the different strategies and opportunities were co-ordinated to ensure that we achieved the best possible result for the region”.
“Lisa and Tabitha deserve all credit for a fantastic campaign. This national recognition is extremely well deserved, has been noted by Royal Caribbean and I have no doubt, will be recognised by the cruise industry as another example of the Cruise Wollongong program being an industry leader when it comes to welcoming cruise visitors to town."
After winning the NSW Award two weeks ago Ms Burling said to receive industry recognition in a category representing the future of the public relations industry was an achievement she and her team were very proud of.
Ms Burling also thanked Destination Wollongong for giving LBPR the opportunity to flex its digital and social media muscle and show it could deliver an award-wining industry leading campaign.
Ms Galvin said it was great to be able to implement a campaign that harnessed the power of social media, digital influencers and a passionate local community to project the excitement of such a momentous occasion for Wollongong to Australia and the world.