Oak Flats woman fined $11k over online rip-off

A former Oak Flats businesswoman has been fined by Fair Trading for scamming more than $11,000 from unsuspecting customers via her dodgy internet business.

Roselyn Joy Wilson was prosecuted by the consumer watchdog in June after dozens of customers complained about not receiving generators purchased from her online business Quality Direct Pty Ltd.

The online business, which advertised its website www.qualitydirect.com.au via letterbox flyers and newspaper classifieds, purported to sell generators at a discounted price, provided customers pay for goods upfront.

At least six customers were ripped off between February and June, 2012, after they direct deposited sums of almost $2000 each into an account, as requested by the business.

They never received the goods.

"Consumers were left high and dry by [Wilson], who simply stopped taking calls from frustrated people demanding to know when their generator would be delivered," Fair Trading Commissioner Rod Stowe said.

"It appears [she] had no intention of supplying the goods she received payment for and she then failed to co-operate with Fair Trading once consumers sought our intervention.

"Failing to provide goods and services in a timely manner is a breach of the Australian Consumer Law and Fair Trading will take action against any online trader who thinks they will get away with such dishonest behaviour."

Fair Trading received more than 50 complaints about the business in 2011 and 2012, prompting it to warn the public about dealing with Wilson or Quality Direct.

At the time the company, which operated from a business address at 3/146 Industrial Road, Oak Flats, led consumers to believe it had a number of branches around Australia, listing numerous "service areas" in several states.

In June she was fined $6510 and ordered to pay a total $11,120 compensation to six customers.