His Boy Elroy is a new cafe and bar under construction behind a nondescript door at the back of Wollongong Myer.

Operators Ben and Naomi Hudson and Shaylah and Lee Sullivan - owners of lower Crown St foodie and fashion haven Lee and Me - signed a lease on the space on Friday and have enlisted award-winning Melbourne design practice Herbert + Mason to kit it out with a nod to 1960s New York subway aesthetics.

Ben Hudson said the quartet realised the lane’s potential back in 2008, when they looked there without success for a suitable site to open Lee and Me.

‘‘It’s not really much at the moment, but I think it’s always had the potential to be a Melbourne alleyway,’’ Mr Hudson said.

‘‘We are really excited about what is happening.’’

GPT Group controls eight tenancies in the lane, including the building occupied by small-bar trailblazer, The Little Prince.

GPT’s development manager Steven Turner said the company was in talks with Wollongong City Council about a vision for the lane, including a strategy to beautify its externals.

He said the company was considering ‘‘the right mix of tenants’’ to further enliven the precinct during the day and at night.

‘‘The success of the Little Prince, quickly followed by the guys from Lee and Me, we’re starting to see there’s some confidence that we could turn Globe Lane into something special,’’ he said.

‘‘What the mix will be going forward, that’s what we’re working through now.’’

His Boy Elroy would have capacity for 90 people and serve breakfast, lunch and dinner.

An on-premises liquor licence application has been lodged with the Casino, Liquor and Gaming Control Authority.

Blues/jazz songstress Lanie Lane is rumoured to be performing at the launch, on an undetermined date in September.