Symbio Wildlife Park’s most famous family member is already internationally famous.
But now Imogen, the hand-raised koala, is about to be seen by thousands of people every day near one of the world’s most famous tourist attractions
It comes after Symbio marketing and creative services manager Kevin Fallon had one of his koala photos chosen to promote Australia in Paris.
Imogen will appear in an artwork larger than the size of a semi trailer that will be positioned on the Australian Embassy wall within 300 metres of the Eiffel Tower.
The artwork is still being finalised but the finished image will be around 12 metres high and seven metres wide.
It will take the form of a sign that will be promoting people to engage with the @Australia tag on social media.
But inadvertently Imogen will also be promoting Symbio Wildlife Park and Wollongong.
Mr Fallon said it was an incredible feeling to have one of his images chosen for such a prominent display.
It is likely to re-appear on rotation for six to 12 months at a time over several years.
Mr Fallon was unsure how many people would see it each day in such a high profile location but imagined many tourists would take selfies in front of Imogen and post them on social media.
“If you Google Australian Embassy Paris you can see where it is located right beside the Eiffel Tower,” he said.
“Tourism Australia went through all the photos they received that have been taken of Australia looking for what was most suitable and they chose my photo. I have worked really closely with them. They sent it based on the engagement I think that we have achieved. Imogen has been the highest engaged subject Tourism Australia have ever had.”
But it was the Embassy that made the final decision after being given a selection to choose from by Tourism Australia.
Mr Fallon said all the images and videos he had shared of Imogen had seen her become popular the world over.
He said he and Symbio had developed a great relationship with Tourism Australia who were one of the small family run Helensburgh zoo’s big supporters.
He said Chloe Knight-Gregson from the social media team had been particularly helpful.