Wollongong IT business Internetrix celebrated an important anniversary on Thursday with a celebratory function in its offices in Smith Street.
For Daniel Rowan and the team it was a chance to mark an important milestone for the region.
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The home grown Illawarra that has expanded into China has been at the forefront of analytics as a Google Analytics Certified Partner (GACP) for a decade.
In 2007, Internetrix joined an elite global panel of companies accredited as a Google Analytics Certified Partner (GACP).
The in 2013, Internetrix became a Google Analytics 360 reseller in the Asia Pacific, selling and implementing Google Analytics 360 (GAP) within Australia and overseas.
And now in 2017, Internetrix has achieved five official Google partner accreditations which is considered impressive by industry standards.
“Internetrix has officially been a Google Partner for 10 years,” Mr Rowan said.
The event in the Internetrix office on Thursday included past and present clients. An invitation was also sent out to firms interested analytics.
Mr Rowan said the Wollongong company has reached new growth milestones by transitioning from supplying digital platforms, support services and advice to large organisations to now providing analytics services to major enterprise clients such as Domino’s Pizza (ANZ, EU and Japan), carsales.com and Webjet.
He said Internetrix has also completed major projects for the Australian government, including Department of Communications, Department of Immigration and Border Protection, NSW Roads and Maritime Services (RMS) and NSW Department of Premier and Cabinet.
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Internetrix director Jacinta Cali said the company’s specialist skills provide growing employment locally with wide experience supporting client-side developers deploying GA 360 across multiple web-sites, iOS apps and Android apps.
As a GACP Partner, Internetrix provides Google Analytics support, training and consultancy, including Google Tag Manager, to enable greater visibility of website visitor behaviour to help turn those visitors into a strong lead generation source.
“As a growing business, we can get caught up in where we are heading next without stopping to take a breath and reflect on the achievements we have accomplished to date. When we first became partners with Google in 2007, it was a major deal and today, 10 years on, having held the accreditation for 10 years it is worth celebrating” Mrs Cali said.
As part of the celebration of 10 years of continuous improvement, training and certification as an award-winning GACP on the leading edge of Google’s reach Mrs Cali did a a live streaming interview to Facebook with MMJ Real Estate managing director Geoff Jones.
Mr Jones was invited to speak as a client but his talk also provided plenty of Wollongong history.