The South Coast will have its first Tigerlily store with the designer setting up shop in Wollongong Central from March 15.
Until then the closest store which stocked the entire range of resort-wear, swimwear, accessories and home-wares has been at Miranda and then nothing further south until Victoria.
The brand, created by James Packer’s ex-wife Jodhi Meares, first made a splash on the catwalk with supermodel Eva Herzigova glistening in a pearl-encrusted bikini at Australian Fashion Week in 2000.
In 2007 the company was sold to Billabong, though the eclectic designs continue to be coveted by female beach lovers with a few dollars to spend (bikini’s average around $100 while dresses range from $130 to $190).
Since the relocation of David Jones’ Wollongong store and major refurbishment of the building, the city centre is looking more like Bondi Junction with an array of upmarket retail outlets opening such as Mecca Maxima and Swarovski.
Data released early February by the NSW Business Chamber shows confidence in the Illawarra and South Coast economy was growing among the business community.
The December 2017 Business Conditions Survey measured perception of the Illawarra and South Coast economy’s performance among local businesses had risen to 13.2 points, up 3.8 points from the previous quarter.
This means the Illawarra and South Coast are ahead of both Sydney and Western NSW in terms of business confidence.