The 4 Coles Illawarra stores to introduce ‘Quiet Hour’ from Tuesday, September 11

Quiet Hour encourages reduced noise and lighting.
Quiet Hour encourages reduced noise and lighting.

A low sensory shopping experience will be introduced at four Coles stores in the Illawarra from Tuesday.

Coles at Helensburgh, Corrimal, Wollongong and Figtree will offer ‘Quiet Hour’ every Tuesday between 10.30am and 11.30am.

The initiative promotes reduced noise and lighting in store to make it easier for customers who struggle to shop in a heightened sensory environment.

Coles introduced Quiet Hour at 20 NSW stores last November in partnership with Autism Spectrum Australia (Aspect) to support customers who are, or have family members, on the autism spectrum. 

The company will now bring the initiative into an additional 56 supermarkets from Tuesday.

Coles state general manager Emma Bridges said Quiet Hour would be rolled out to more supermarkets following overwhelmingly positive feedback.

“We’ve listened to our customers and have worked hard to make our stores more welcoming and responsive to the needs of the local community,” she said.

“We’re thrilled to make Quiet Hour more accessible for our customers and help make a difference to their shopping experience at Coles.”

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