Mitchell Crowle, 32, of Barrack Heights began the venture as an Instagram account to highlight restaurants, farms, producers and social enterprises accompanied by the stories behind them.

“You can get recommendations online and you can find … a little bit of information on what’s a nice dish or a nice space, but there’s not too much information around where the actual processes come from,” Crowle said.

“Food goes beyond just what’s on the plate because it is a bit of an experience, they’re memories you end up [making] with family and friends.”

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The magazine will be released quarterly with the next year’s worth of content already sourced. Future issues will focus on Northern Tasmania, Mornington Peninsula and South West Western Australia.

Various shops from Austinmer to Gerroa stock the publication, as well as online.

“Weirdly enough most of our online orders have been from overseas,” Crowle said.

“Without realising it we turned into a food tourism magazine – bringing people in for overnight or weekend trips and giving them a bit more insight of what people are doing and what’s on offer.”

More details are at www.shareplate.com.au 

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