Lisa Trujillo, 24, is heading into Christmas and the New Year with a new app called MOVE with LT dedicated to helping women achieve their fitness and well-being goals.
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Ms Trujillo, of Shellharbour, is already a successful businesswoman who owns a label called LT Activewear. She is also well known for her Booty Boot Camps that attract between 200 and 300 people at various locations around the Illawarra.
MOVE with LT came about as a result of those events when Ms Trujillo saw a need for women to have access to work out plans, tutorials and information articles about health and fitness at any time.
Ms Trujillo’s main base and showroom is adjacent to Team Flex in Terry St, Albion Park. But her activewear is also sold online, a store in Crown St, Wollongong and from a warehouse in Industrial Rd, Unanderra.
The showroom was previously a clothing store but after her partner Reece Kawalla opened Team Flex they knocked out the wall when it became vacant and connected the two businesses together. Mr Kawalla also owns a supplement store.
“I have been doing my brand LT Activewear for just over three years now,” Ms Trujillo said.
Prior to that she had a career in fitness which was the inspiration for her to design her own activewear. She started small but LT Activewear has grown rapidly since.
“I originally started in the fitness industry as a personal trainer and gym instructor. I was always managing gyms and doing personal training sessions,” she said.
“A dream of mine was to start my own label. But I put it aside thinking no one would buy my activewear. I did it as a side hobby to start off with.
“Health and fitness has always been a huge thing in my life. It has always been my life. But when I left managing the gym I started doing my activewear full time.”
Having having been a fitness instructor since leaving school Mr Trujillo still jumped at opportunities to do pop-up Booty Boot Camps that have been very popular in the Illawarra and Shoalhaven.
She does them outdoors, in halls, at open days for other gyms and as charity events. The idea for the app grew from that.
“I always had in the back of my head to launch an app because my main clients are mum’s and every day people,” she said.
“They are people who are just trying to maintain their health and fitness. A lot of mum’s probably can’t get to the gym. So I decided to create the app to mix it all together. There are at-home workouts that you can do anywhere anytime and body weight exercises.”
The app took a year to pull together and is designed to also educate people with tutorials and information.
“The brand and the message behind my brand is empowering women to live happier healthier lives,” she said.
“It is not just health and fitness. It is nutrition, it is lifestyle, it is my blogs, beauty and everything a female needs. It includes skin care, hair products and everything”.
More than 300 people downloaded the app in the first two weeks.
And Ms Trujillo has designed it so it can be beneficial to anyone anywhere in the world.
“The response has been really positive,” she said.
“Everyone has been loving the workouts which is amazing. They are saying it is helpful because not everyone can get to a gym.”
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Greg Ellis
Almost four decades in electronic, print and digital media. A writer, presenter, emcee, photographer and videographer with degrees in business management, marketing and human resources and tertiary qualifications in photography.
Almost four decades in electronic, print and digital media. A writer, presenter, emcee, photographer and videographer with degrees in business management, marketing and human resources and tertiary qualifications in photography.
