The mastermind behind popular nightspots Humber and Heyday is preparing to bring an array of entertainment to Wollongong for over a month.
The fourth Humberfest will see wine and cheese pairing, gin tasting, free makeovers, internationally renowned DJs, a vegan feast, a cob loaf festival, a pop-up art studio, plus whisky and vodka nights with expert bartenders.
It will run across the above two venues, plus the University of Wollongong Gardens, from March 29 to April 30.
Director of the businesses Adam Murphy said this year will be the biggest curation of events they've ever done.
"One of the things we're trying to showcase is - between Humber and Heyday … the activation of this area of town," Mr Murphy said.
"One of the biggest things we are targeting - which I think is often overlooked - is the amount of people who are local that live in 10 kilometer radius of the CBD who don't often come into town."
Some of the dance acts include Bag Raiders, Digitalism, Claptone, Simon Caldwell, and Mo'Funk. While the Day of Dance event at the UOW Gardens on April 6 has a capacity to host 2000 lovers of dance music.
Events range from evening start times with some rocking through to 3am.
Humberfest will partly coincide with the installation of the Wollongong Spiegeltent, which Mr Murphy said would compliment nicely.
Comedians, circus acts, musicians and cabaret will be on daily in the tent, which will be set up in the Arts Precinct from April 11 to May 5.
Humberfest hosts 24 events between three venues from March 29 to April 30. For ticket prices visit www.humberfest.com