Model and environmentalist Laura Wells is the face of a new eight-day festival in Shellharbour, focusing on sustainability.
Re:New is "regarding the new - a new way to eat, dress, package and live", according to organisers. It will run from June 29 to July 6 at various locations in Shell Cove and at Bass Point.
Wells has been chosen as the ambassador because of her environmental activism and passion to incite action on climate change and waste.
Festival spokeswoman Courtney Beaton said "big change grows from many actions" so they want to empower people to adopt a more sustainable way of life.
Each part of the festival is designed to encourage the community to help reduce the strain everyday choices have on the environment. Some of the events include a fashion show, yoga, bicycle repair station, live music, markets, beach-cleanups, plus health and wellness workshops.
"I think so many people are trying to live a more conscious and prepared life - it's an opportunity to show people how to make slight changes or adjustments which can make a big difference," Mrs Beaton said.
She said the Shell Cove community was already passionate about the cause, such as local mum Kellie Kaschubs starting the Red Bin Challenge to encourage households to reduce the amount sent to the tip.
Shellharbour City Council and Frasers Property are major sponsors, along with support from Green Caffeen, Get Dressed Hire, Plastic Free Kiama, Green Connect, the Surfrider Foundation and Oceans in Focus.
A full program will be released in coming weeks. For more information visit: www.renewfestival.com.au