A man has been taken to hospital after his ute slammed into a pole on a suburban Lake Heights street on Tuesday afternoon.
Emergency services were called to the crash on Noble Parade just after 1pm, following reports a vehicle had hit a pole.
A NSW Ambulance spokesman said three paramedic crews and a medical team responded after the first call about the crash was received at 1.07pm.
The spokesman said paramedics treated a 55-year-old man, who was the only person in the ute, at the scene for lacerations to his face and a possible head injury.
Paramedics spent some time stabilising the man, before he was taken to Wollongong Hospital in a stable condition.
It appears the driver left the road as he travelled on a slight downhill stretch of the suburban street, mounted the kerb and hit the pole
Bassam Awada, from Illawarra Fencing Services, was working at a home nearby when he heard the ute smash into the pole.
"I was doing a fence ... and he came across there [down the road] and all we heard was a bang," Mr Awada told the Mercury.
"A couple of the [power] lines nearly went sideways, like they were about to fall.
"We ran up here to see him trapped inside the car.
"We checked to see if he was alright and straight away we called emergency services. We tried to help him out as much as we could."
A number of other nearby residents also heard the bang, including a couple who were in their backyard at the time of impact and saw the power lines shake.
They ran outside to see what happened, some rushing to help the driver as others called emergency services.
A Fire and Rescue NSW crew from Warrawong was also on the scene, working to clean-up an oil spill.
Police are investigating the incident.