Three brothers with a love for music have started their own record label but they won't be taking any profits.
Pup Productions is run by University of Wollongong alumni Alex van Dartel, 26, with his siblings Lachie, 22, and Harry, 21.
Their aim is to be like any other independent label but will give their share of the profits to charities - the rest to the musicians.
"You're helping empower people doing it tough, while giving musicians a fair shake of the sauce bottle in what can be a tough industry," Lachie said.
Currently their charity of choice is Orange Sky Australia.
"We are funding the process," added Alex. "Like any other independent label we generally pay for the recording up front for the artist we sign up.
"Then we'll split the income from the master recordings between the artist and us, and any profit we hand on to causes that we're supporting."
The inspiration for their philanthropic venture came from their late grandfather Trevor "Pup" McGill, whom is credited for having a huge impact on the van Dartel's lives.
Eldest van Dartel sibling explained when they came up with their idea they felt it "completely embodied Pup".
You're helping empower people doing it tough, while giving musicians a fair shake of the sauce bottle in what can be a tough industry.Lachie van Dartel
"He was really generous, always saw the positive in life, and had a big impact on our lives when we were younger," Alex said.
"I always remember he was a glass half full sort of guy. He and my grandmother never had a whole lot, everything they did was about family and looking after people."
The trio currently have four Illawarra/Sydney-based acts in their stable.
Alex said as there was no motivation for self gain behind Pup Productions they would be able to give musicians their "best shot".
The organisation utilises Studio 301 in Sydney, as well as studios in Canberra.
"There's a lot of other companies that are starting to start up that can be sustainable that have a benevolent motive [like Who Gives A Crap toilet paper]," Alex said.
"Over the years, hopefully in the future the label can grown, and it can make money and become self sustainable. We don't have to make profits or get a big financial gain for it to be enjoyable."
For more information about the organisation, visit: www.pupproductions.org