Administrators for the troubled Criniti's restaurant chain are hoping to sell the business as a "going concern".
But that is unlikely to include the Wollongong outlet, which was one of five stores closed by administrators last week.
The company is in the hands of voluntary administrators Worrells Solvency and Forensic Accountants, which opted to keep open eight of the 13 stores.
Worrells partner Graeme Beattie said there was the view the Criniti's name could be appealing to buyers.
"There is some magic in the Criniti's name, with the early locations in particular achieving near-iconic status in the minds of many Australians," Mr Beattie said.
"The level of brand recognition and affinity is extraordinary for a small business of this size and we're confident that shrewd investors will want to take the name forward."
Some of the stores - including the original restaurant in Parramatta and the flagship Darling Harbour site - have remained "seasonally brisk" while in the hands of the administrator.
"The slimmed-down Crinitis is refocussed on its Sydney roots," Mr Beattie added.
A search for a buyer of the chain would start next week.
There is a search for a different sort of buyer when it comes to the Wollongong outlet in Keira Street, which appeared to be on the nose with a number of diners in the Illawarra.
When the news broke of the restaurants closure, diners flooded the Mercury's Facebook page with stories of high prices, poor service and underwhelming food.
The administrator is looking to empty out the interiors of that store.
"Criniti's is famed for raising the bar with respect to interior fit-outs," Mr Beattie said.
"From Monday November 25 we've been taking offers for plant and equipment from those locations unable to maintain ordinary operations."
Mr Beattie said it was too early to say what caused the chain to flounder.
"At this early stage, we've yet to fully discern all of the factors leading to Criniti's financial problems," Mr Beattie said.
"Third-party commentary about these factors or the performance of current management, whether from arm's-length critics or people previously associated with the company, should be regarded as speculation or uninformed opinion."