At some stage surely we have to get sick of superhero movies and TV shows.
In the last decade or so, the studios have been tapping this genre for all it's worth.
For instance, over at Marvel comics, it's starting to feel like any character who appeared for more than a few pages is getting their own movie.
A quick count - with the help of Wikipedia - shows there have been 23 Marvel movies in the last decade.
In case your maths is a bit rusty, that's an average of more than two a year - though with that level of output, there are going to be some duds (see Antman)
Marvel's main comic competitor is DC and they've been a bit slow off the mark. Over the same period of time, they've put out just 12 films.
And not all of them have been winners - Ryan Reynolds still uses his Green Lantern movie as a punchline.
The genre has also branched out into TV, where it's no longer just the superheroes who get the attention.
Those who are basically offsiders in the superhero flicks get the attention turned on them.
A recent case in point is Pennyworth (Fox8, Thursdays, 9.30pm), where the central character is Bruce Wayne/Batman's butler Alfred Pennyworth.
That doesn't mean the show is nothing but him dusting Wayne Manor while Batman's out fighting crime. Pennyworth is Alfred's origin story, which starts with he and his fellow SAS troops returning to London.
It looks like it's set in the 1950s, but it's hard to be certain as it's an alternate London; a much more authoritarian one where criminals are locked in gibbets hanging in the main street and thieves are placed in stocks so the public can pelt them with rotten food.
As you might expect, there's also a dark, secretive group called the Society of the Raven trying to shape the future of Britain.
Alfred finds himself in a fight with this group, while also meeting up with some guy named Thomas Wayne (Batman's dad).
It's an enjoyable series, which has its tongue ever so slightly planted in cheek - but never so much so that the show becomes a parody.