A Wollongong business that helped pave the way in the IT sector at the turn of the millenium is celebrating 20 years.
Daniel Rowan, Jacinta Cali and the team at Internetrix gathered with customers, suppliers and friends on Thursday to reflect on the past and look to the future with the launch of a new website and refreshed brand.
Mr Rowan recalled how the business founder Geoff McQueen was a fan of The Matrix which was an inspiration for the company name in the year 2000. "Internetrix comes from a mash up of Internet and Matrix".
It started as a home based web building business but after a couple of years Mr McQueen moved Internetrix into an office in the NRMA building.
Mr Rowan joined in 2002 which was followed by a move to Crown Towers but Internetrix grew so quickly it was soon forced to relocate to 85 Smith St.
"In 2006 we reached out to Google in America when digital marketing was starting to become a thing and digital analytics was new," he said.
"We said we want to be a Google Analytics partner. A massive moment was when we were invited to Silicon Valley/Mountain View to do a two day training workshop at Google headquarters".
In 2007 Internetrix entered and won the ITC category at the Illawarra Business Awards and was then named Illawarra Business of the Year.
The business continued to grow regionally, develop a national and international customer base and was named Illawarra Business of the Year for a second time in 2015 after making headways into Europe, China and other parts of Asia and winning the export category at the Illawarra Business Chamber run event.
In 2018 Internetrix was accepted into the Australian Government's Entrepreneurship Program.
"That has helped us transition from just a service business into building and developing our own Intellectual Property and products," Mr Rowan said.
"The dots in our new branding signify the transition to data being a key to what we do at Internetrix. We continue to work hard on our data capability. A bit milestone last year was that we cracked through four billion digital analytics e-commerce hits per month under management. We continue to look after some of Australia's largest e-commerce brands". They include Domino's Pizza, carsales.com.au and Webjet.
Internetrix has launched a new website that is more accessible for the visual or hearing impaired.
Ms Cali said Internetrix can now best described as a technology data company.
"Our vision is to fundamentally improve the way people do business. The businesses we help are after a partner that can support them in the future and guide their way to success".
"We help them navigate the digital world. We are daring. We are investing in machine learning data science and we are investing productisation.
"The future is in building sophisticated, integrated platforms that our clients can leverage the data from. It is about turning the data they are collecting into an asset".