Destination Wollongong is launching a new #WEAREWOLLONGONG campaign on Monday to help the tourism and hospitality industry survive the coronavirus pandemic.
It is using its highly engaged social media network of 51,000 Facebook fans and 30,000 Instagram followers to help partners and members share their offers and stories.
Mark Sleigh said the team at Destination Wollongong know there is no place like Wollongong when it comes to joining forces and rallying together. And felt #WEAREWOLLONGONG was a great way to do just that.
Mr Sleigh told members and partners it was about Destination Wollongong using its traditional media voice, social media reach and online presence to relentlessly support and promote their local businesses. He described it as a little different to the kinds of campaigns the tourism body usually runs and would probably not drive external visitation. "But it is hoped it will encourage our wonderful local community to come out and support local business".
The aim is for two posts a daily on Destination Wollongong's Facebook and Instagram pages - sharing as many messages as possible.
"One of the frustrations during the recent bushfire tragedy was that people didn't know where to go to support the affected areas and our aim is that this is extremely clear in Wollongong over the coming months".
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