By their own admission they're "just two Aussie battlers trying to find themselves", yet these two lads from Bombo are taking social media by storm.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
Known as The Inspired Unemployed on their social media pages, they have racked up 280,000 followers on Instagram and show no signs of slowing down.
The former tradies turned social media stars Jack Steele and Matt Ford are best mates who left their jobs about a year ago after amassing a large following who love their funny videos.
They create funny skits from mundane tasks like talking on AirPods, doing yoga, or play up stereotypes like an Aussie backyard cricketer.
The boys turned their social media success into a full time job, gained the attention of international brands and have collaborated with Fendi, GQ, Vogue, R.M. Williams, Redbull, Canadian Club and more.
In the past few months their careers, like many, have been put on hold.
Mr Ford said they were supposed to be in America then were going to a private island working with R.M. Williams but had to stay home due to COVID-19 restrictions.
"This was meant to be the best year of our lives," Mr Steele said. "Then the COVID-19 restrictions came in and we thought it would be the worst thing to happen to our page, but our following has actually grown like crazy.
"We have had more time to do our videos."
"Although there is only so much you can do from the house. It is hard thinking of ideas now," Mr Ford said.
The boys have capitalised on the situation and have created skits about an isolation cleaning song, dressing up to take the bin outside and doing Zumba.
"We bounce ideas off each other," Mr Ford said. "We see something and turn it into a skit or we might hear a song and come up with a dance to it. We are always fishing for new concepts,
"Then we usually come up with a base script and we film, sometimes with our friends, and edit the video."
Mr Ford said their page, which started when the pair were in a French Airbnb, grew when they posted daily and had good content. They also worked hard on editing their videos to a professional standard.
"We ask our friends and family about our videos before we post one" Mr Steele said. "But it has come to the point where no one in our house thinks we are funny. Then we can edit a video for hours and we don't even laugh."
The down-to-earth duo have created videos since their high schools days and can't believe their success.
"I love the life I'm living now," Mr Steele said. "I spent nine years trying to get off the tools. Sometimes I miss the odd day on the job site talking absolute bullocks with mates but in the past year, our lives have had the biggest change.
"We used to work physically but now we work mentally."
Whilst the men are working more hours and rarely switch off, they love how everyday is different and it is "bloody amazing".
"The first time we got on a flight to Melbourne to work with Canadian Club at the Australian Open, I thought, 'I can't believe this is happening'," Mr Ford said.
The duo said they enjoyed the chilled-out lifestyle they had on the coast, and would not swap it for Sydney, where many other Instagram stars live.
The friends don't have any set plans for their future but they want to keep creating funny content that entertains people.