Spending a few million dollars here and there on Piction Road is welcome, but won't solve the bigger problems.
That's the view of Adam Zarth, Illawarra Business Chamber Executive Director and founder of the newly launched Picton Road Motorway Coalition.
The Coalition includes both Wollongong and Wollondilly mayors, local Liberal Nathaniel Smith as well as a wide range of businesses from the private sector who use the road.
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The group's aim is to see Picton Road upgraded to motorway standard - two lanes in each direction from the M1 Princes Motorway to Wilton.
"You're talking about a road that's 32 kilometres long, with very high speeds, 25 per cent heavy vehicles and yet only eight kilometres of passing lanes - much of it is not separated," Mr Zarth said.
"It doesn't meet community expectations and it doesn't meet the expectations of the private sector."
State and federal governments have spent around $60 million on Picton Road since 2010, including an extensive series of safety upgrades.
The most recent improvement - installing median barriers along a 1.7-kilometre section of the road near Cordeaux - started last month.
But Mr Zarth said that, while any investment in the region was welcome, spending a few million dollars at a time wasn't going to be enough.
"We're concerned that incremental upgrades won't cut it given the road will reach capacity in 2025," he said.
"Until we have an upgrade of that road to motorway standard we won't see that overcome in our view. There needs to be two lanes each way, separated to avoid collisions."
The chamber put a price tag of $220 million for the upgrade, which Mr Zarth said already had a corridor reserved and so wouldn't incur costs for land acquisition.
"Picton Road would need to be subject to several years of planning and design work," Mr Zarth said.
"We'd certainly like to see a complete plan on the table, even if it's done in stages."
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