The 26-year-old founders of Wollongong swimwear fashion label Hyams Beach Swim are using their international success to help promote other female entrepreneurs and business women in the region.
Natalie Croker and Amanda Bergin have launched Hyams 'A Day in the Life' series to feature inspirational women who originated from or presently reside on the South Coast or Illawarra.
They have approached a number of women to send them a behind the scenes look into their daily lives.
Ms Croker said the aim of Hyams 'A Day in The Life' is to provide a platform for local women to help promote their business or personal brand.
She said it was also a chance for Hyams Beach Swim to provide a source of authentic entertainment and inspiration for its followers during uncertain times.
Ms Croker said 13 women have taken part in the series and there are many more in the pipeline.
Guests who have posted videos to the Hyams Beach Swim Instagram page include NRL commentator Allana Ferguson, MVMNT Agency founder Grace Garrick, Picnic by the Sea owner Nadia Thompson, Yours & Owls digital marketing manager Brookie Carter and GWS Giants AFLW rookie and NetFit Netball host Tay Davies.
Ms Croker said she and Ms Bergin were passionate about supporting South Coast and Illawarra businesses.
"It has been exciting that in a time of uncertainty we have been able to collaborate with local women to bring a sense of inspiration to our social pages," she said.
"We started almost three months ago. When COVID-19 hit and everyone went into isolation we realised I audience might like some inspirational content.
"Amanda and I are both really passionate about small business so we thought why not give local girls who either have a personal brand or run a business, a platform to show us inside.
"They are all local girls we are inspired by. We find it really exciting that they want to collaborate with us.
"We also want to support local business just as much as we want locals to support us".
The plan is to showcase at least two local women every week.
The focus is likely to evolve with wellness, mindfulness and fitness a focus over the next couple of weeks.
Ms Croker said she and Mr Bergin would also like to approach hospitality venues to help them promote their food and beverage offering.
Once someone agrees to be part of Hyams 'A Day in The Life' they are provided some information on how to showcase their business on the Hyams Beach Swim Instagram page.
"They upload their content directly to our story. Then we save it as a highlight reel so people can go on our page and have a look at all the girls who have previously shared a day in their life," Ms Croker said.
"We ask them to post what they are passionate about or give us a behind the scenes look at their business. It really differs for each girl depending on what kind of industry they are in. But one of the most exciting things is it is different each time".
See more of the Hyams "A Day In The Life series at the Hyams Beach Swim Instagram page.
Ms Croker said Hyams Beach Swim was preparing for its third summer as a business.
"We are excited to be launching a new collection later this year," she said.
"That will include the introduction of a new product, It is still swimwear but it has a new angle to it. It is something new and exciting and we are excited about it".
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