If you think you're looking at the Illawarra coastline in a Cricket Australia television ad this summer, you won't be wrong.
Dozens of children and film production crew were spotted at Woonona beach on Tuesday morning, shooting for a new national campaign titled "What We're Made Of".
The new branding is aimed at encouraging people to pick up a cricket bat and play, and/or watch a game (either professional or not).
"We're excited to tell the stories of all aspects of cricket this season, capturing cricket from beaches to backyards and community clubs to elite players," a spokesman for Cricket Australia said.
The Illawarra coastal gem is the only beach to be featured in the series which will launch on November 1 and run all throughout summer.
The spokesman said the children filmed in Tuesday's shoot were "a group of kids who love to have a hit of cricket".
"We hope our new campaign inspires Australians to get involved with cricket this season," he said.
"Turn on the TV, attend a match or grab a bat and have a hit."
The Mercury understands the series will also feature scenes from around the country including test cricket, junior matches on Saturdays, women's games and cricket clubs.
"We were lucky enough to head to Woonona Beach in Illawarra to capture the excitement that happens in beaches all around the country every summer," the spokesman said.
"That will feature heavily in our national campaign."
It's not known if any of those to appear in the ads are local to the Illawarra.
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