It seems somebody didn't get the message on how to spell Wollongong for a new Menulog billboard at Kembla Grange.
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Illawarra Mercury readers were quick to spot it this week and point out that the giant advertising sign featuring US rap star Snoop Dogg had one too many letters.
Maybe it should have read "get delivery like an O" to account for the extra vowel in Wollongong.
Or that they don't just deliver oodles of noodles but oodles of Os.
It is also possible that Snoop Dogg just wanted to emphasise Menulog's food delivery service in Woollongong.
But whatever the reason, mistake or no mistake, it is certainly grabbing attention with motorists driving north along the Princes Highway from Dapto past Kembla Grange Racecourse towards Wollongong.
And maybe that is just a case of good advertising.
The Illawarra Mercury contacted Menulog about the error and whether it had been done on purpose.
The initial reaction from Menulog marketing director Simon Cheng was "Whooops" with an extra O.
The company said it was on the case and to stay tuned for an update in a couple of days.
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