A public awareness campaign on the COVID vaccine is vital to give people access to facts, and debunk myths and misinformation, says Keira MP Ryan Park.
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Mr Park, Labor's health spokesman, said the Berejiklian Government had not done enough to cut through the mixed messages circulating on social media.
He cited a Roy Morgan survey from December, which showed that while 80 per cent of NSW residents surveyed were willing to be vaccinated, around one in 10 said they weren't willing to get the jab, and a similar number were unsure.
"The actions Facebook has taken recently (banning news content from reputable sources) makes that even more of a challenge. But that's even more reason for the government to urgently instigate a multi-media community campaign.
"As part of that campaign, health experts need to send out a clear message that the vaccines are safe, they work and they will protect people and their families."
The national coronavirus vaccine rollout started on Monday, with aged care and disability residents, quarantine and border workers and frontline health workers the first to roll up their sleeves for the Pfizer/BioNTech vaccine.
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Mr Park welcomed the start of the rollout, which will include hundreds of residents in aged care facilities in his electorate this week - in the suburbs of Stanwell Park, Thirroul, Woonona, Corrimal and Tarrawanna.
A number of frontline health workers from the Illawarra Shoalhaven Local Health District will this week travel to one of three hubs at Sydney hospitals to get the vaccine, though a hub will be established at Wollongong Hospital.
"I don't think that arrangement should be in place long term - we want to make it as convenient as possible for our frontline workers to get vaccinated to protect themselves, and the broader community," he said.
Mr Park also called on the government to use state facilities to provide mass vaccination centres when the rollout expanded across the wider community.
He said the Service NSW App should also be used to keep people informed, and help them find their nearest vaccination centres.
"We can't afford another 12 months like this - from a health or economic perspective," he said.
"There's a clear pathway out of COVID and I'd encourage everyone to listen to the information from the experts, and when their time is up, to get vaccinated.
"I'll be rolling up my sleeves when notified - we know that vaccines save lives."
Will you get the COVID vaccine?
> Damian Ryan, Shellharbour
I am intending to get the vaccine because I think it's the best thing for the community as a whole. My only reservations are it's been put up quickly and I'm not sure about any long-term side affects. But like all immunisations you have to do it.
> Emma Whitelaw, UOW student
Being a med student, I have a lot of faith in that sort of thing so I will. I think it's definitely personal preference, there's a lot of opinions around vaccinations, so no judgement to those (people).
> Paxton Hewitt, Wollongong
I am because I'm a health worker so I feel like it's important I have it because I see so many people every day. It's interesting not knowing the full effect of it, there haven't been enough people have it to see what the long-term effects are but, other than that, I think it's an exciting opportunity, particularly for the elderly who need to feel safe.
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