A Wollongong military veteran has launched his own beer brand to raise funds to support other veterans and their families.
The new Veteran Brewing Co. Lager is being launched this Anzac Day.
Air Force veteran Tim Lewis, who has been working as a consultant within the liquor industry, is the founder of Veteran Brewing Co.
"I recognised that there's never enough investment made in veteran causes, which is something close to my heart," he said.
"So it was a no-brainer to establish a beer brand.
"The whole motive for it is putting profits back into veterans' support projects."
They've partnered with Wounded Heroes Australia, who raise funds for rehabilitation and to help wounded Australian military personnel recover and move on with their lives.
All profits from Anzac Day sales of the lager will go to Wounded Heroes, with 50 per cent of proceeds donated to the organisation after that.
The lager is a collaboration with Sydney-based Rocks Brewing Co.
"It's a mainstream lager, but made with a bit of, I don't want to say craft... But for anyone who's used to drinking mainstream beer, they won't be drinking it and thinking it's too crafty or hoppy," he said.
"Even though it's a beer, Anzac Day isn't an excuse to go out and get blind.
"It's a day of respect, and for us, it's about whatever beer you're going to drink, do it responsibly and respectfully, and think about the reason why we have Anzac Day when you're doing it."
A number of Illawarra venues will be pouring Veteran Brewing Co. Lager this Anzac Day.
These venues are Woonona Bulli RSL, His Boy Elroy, Wollongong City Diggers and Figtree Sports.
"We got on board because we thought it was just such a great initiative that linked commemoration on Anzac Day with veterans and their well-being," Woonona Bulli RSL club general manager Michael Brennan said.
Mr Lewis said they were launching the lager on tap, but had plans to expand and make it a long-term project.
He said they were already working on packaging and design, with an aim to get into the retail market from late May onwards.
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