Linda Goldspink-Lord was inspired to create the company's first gut health product for horses after observing the benefits of improving her own gut health during a major health issue.

Since launching that first product the family-owned business has increased its revenue by 400 per cent and opened a second office in New Zealand.

"Our horse products are in well over 200 retail outlets as well as online," she said.

"So this little hobby has really exploded."

Read more: How a mother and daughter's love of horses inspired a successful enterprise named Best New Business at the Illawarra Women in Business Awards

Mrs Goldspink-Lord wanted to use what she learned over the last three years to help more animals.

And the idea for developing a gut health product for dogs came after she welcomed a new puppy, a cavoodle called Oscar, into her life last year.

Since then she has been working with a highly-skilled team, including a holistic veterinarian, canine nutritionist and naturopath, and an animal microbiologist, to formulate the launch the new product called Digestive K9.

Mrs Goldspink-Lord said when Oscar started using some of the ingredients in Digestive k9 when he was only a few months old, the results were amazing.

She said since then he has been a calm happy dog who copes with anything life throws at him.

"He has been completely different to any other dog I have ever owned," she said.

"His level of joy and happiness is amazing to watch and I put it all down to his healthy gut."

Mrs Goldspink-Lord said she was excited about the new product for dogs and the potential it has to make a positive impact on the lives of many dogs around Australia.

"The feedback from the trial participants has been overwhelmingly positive - with many reporting their dogs are more relaxed, less stressed, less anxious, with better skin and coat condition and better sleep patterns," she said.

"This has been 18 months in the making."

Digestive K9 has been formulated with food based ingredients designed to support the canine digestive system.

Mrs Goldspink-Lord said 40 per cent of households owning a dog and Digestive K9 is the first of several products that will be launched in the Poseidon Canine range.

She said other gut health products for dogs are presently in development.

Digestive K9 will initially be sold online for the first two weeks, which will allow Mrs Goldspink-Lord and her team to directly answer any questions people have before its hits retail stores around Australia.

She said the COVID-19 pandemic had not impacted horse product sales at all.

Once horse owners use it they don't want to stop.

And she is expecting the same to happen with pet owners once their dogs use Digestive K9.

Mrs Goldspink-Lord thinks launching in the middle of a lockdown won't hinder her business.

She said people are home with their dogs at the moment and they are online reading information all the time.

"The product is ready. I think if we keep waiting for the right time to launch, who knows when that is going to be," she said.

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