A new series of signs and seating will aim to boost the lane's visibility from Crown St and encourage more pedestrian usage of the space both day and night. Wollongong City Council is calling for expressions of interest (EOI) from those who can design, fabricate and install three new structures.

One is a large "creative wayfinding signage structure" higher than adjacent shop awnings, while the other two structures "echo" the first and also include signage and seating.

Read more: Shellharbour punished for nothing in lockdown, says mayor

While making the lane more welcoming, they should "visually activate and energise the area" and "tell a story about the lane which will inspire positive conversations", according to the design brief.

The project should "entice visitors, encouraging them to explore the Lane's offer" and "clearly include the text 'Globe Lane' to help identify the lane".

"Creative wayfinding such as signage, public artworks and seating are a solution to create spaces that are more inviting for people who are exploring our city's unique offerings," Lord Mayor Gordon Bradbery said.

"Our community has told us that they want the Wollongong CBD to feel more connected and Globe Lane is one of several key precincts that has been identified within our plans as an area for future, creative investment.

"Globe Lane is a vibrant and growing destination thanks to the development of new businesses, events and activations."

The successful pitch will match the Mall's granite surface while displaying design excellence and the ability to withstand the elements for at least 20 years.

Expression of interest applications close Sunday 29 August with construction expected to take place mid-2022.

We depend on subscription revenue to support our journalism. If you are able, please subscribe here. If you are already a subscriber, thank you for your support.

Sign up for breaking news emails below: