She wasn't sure if she wanted to return to that industry when it ended.

Then the premature birth of her son Kyron a year ago made the decision for her, changed her outlook on career and work life and resulted in a significant career change.

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Ms Groves wanted to create the perfect balance while supporting her growing family and spending more time at home with her new born son.

"Kyron was born at 36 weeks," she said.

"He was born with a rare condition called Neonatal Renal Vein Thrombosis which basically means he has a blocked artery to one of his kidneys. Unfortunately he will eventually lose his left kidney."

Ms Groves said it was real eye opener to not only have such a sick baby but see other families in similar situations at the Neonatal Intensive Care Unit (NICU).

"Being in that environment was really confronting and I met other mums with babies who had been in NICU for over 100 days," she said.

"It was amazing to see their determination to keep going for their children. I wanted to do something to support them and other people in similar positions."

Ms Groves wanted to do something with her career that would help all families in such a situation and give back to the people and organisations who helped her family.

So she established a business named after her son that has made such a name for itself during the last nine months it has just been named a finalist in two categories of the 2021 AusMumpreneur Awards.

Kyron and Co Collective is in the running for the Retail Business Award and Fashion Business Award.

While not a designer herself Ms Groves prides herself in being able to support other women with such talent by listing their brands and products on the Kyron and Co website .

"My business is a collective. I have chosen that as my business structure because I can celebrate other women in business and their achievements," she said.

In the process her fashion collective has been able to support her family as well through such an unprecedented time and give five per cent of every sale to the Miracle Babies Foundation.

When she started the business she saw there was more infant fashion for girls than boys and wanted to do something about that. She soon found brands with products for boys.

"I have come across quite a few different brands I have been able to support through my business that have helped me build my business as well," she said.

Ms Groves said it was great to be able to run Kyron and Co while not missing a thing while she watches her young family grow.

It is allowing her to spend as much time as she can with Kyron, her nine-year-old stepson Peirce and her number one supporter and partner Jamie McNamara.

Ms Groves is very grateful to be able to do that while also giving back to help those who helped her family navigate through an extremely tough time.

She said the Miracle Babies Foundation in particular was a great support.

"I have to be totally honest. Before we had a premature baby and before we spent time in NICU we didn't know anything about it or how to navigate through that journey," she said.

"And I had no idea about the Miracle Babies Foundation. But we were very lucky to be able to connect with some of their representatives through our hospital stay. They gave us a care package. They were able to understand our journey and wrote a story about it last year which really helped me."

Ms Groves is particularly excited about being named a finalist in the 2021 AusMumpreneur Awards and being able to share her story and speak publicly about her experience with the Miracle Babies Foundation and Life's Little Treasures Foundation.

She said her family's journey has allowed her to connect with many other mums who share a similar story, and provide support to them to overcome and move through their own trauma and ongoing journeys.

Ms Groves said there are many benefits to balancing business and motherhood.

"I love being a Mumpreneur because it gives me the opportunity to run my crazy, fast-paced and always on the move life just the way I want to," she said.

"Not only that, I created Kyron and Co to support other amazing mums in business because I believe it is so important to create a network of supportive women around you and celebrate each other's successes."

Ms Groves said it can be challenging to be a successful business woman while also raising a family. But her advice to other women is not to let that stop them from starting their own enterprise.

"Don't be afraid. There will be obstacles, gains and losses but the one true thing that you need is confidence and purpose. With that drive, you will succeed," she said.

The winners of the 2021 AusMumpreneur Awards will be announced at an online event in September.

"My business has just turned one and this has come at a really perfect time," Ms Groves said.

"Although my business is still growing and quite small it is really exciting to be in a category among other women achieving amazing things. I am really humbled to even be considered in such an amazing event.

"Celebrating women in business is the whole point of these awards and being able to that with so many amazing women is the most rewarding thing."

The AusMumpreneur Awards are presented by The Women's Business School to celebrate and recognise Australian mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation.

The awards are designed to recognise the growing number of women who successfully balance motherhood and business in a way that suits their life and family.

"I always knew I wanted to do something else," Ms Groves said.

"I just didn't know what I wanted to do at the time. But then this all happened and influenced my decision. And I wouldn't change it for the world."

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