Wollongong City Council has extended the deadline for local businesses to register for two free business support programs to help them evolve and develop new business models to survive and thrive post COVID-19.
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Economic development manager Mark Grimson said businesses now have until Monday to get their applications in.
Mr Grimson said the council has partnered with Investible, an early stage investment firm that specialises in in entrepreneurial and business development, to deliver two online programs called Primed to Thrive and Thrive will run online over 10 weeks from late September.
Investible have run similar programs in Sydney and Melbourne that have benefited businesses in those cities.
The council has been building a range of of measures as part of its COVID-19 Assistance for Community and Business package.
"The workshops will empower Wollongong business owners to adapt and innovate in the face of unprecedented change and support local job creation and entrepreneurship in line with Council's Economic Development Strategy 2019-29," Mr Grimson said.
"Primed to Thrive will target small businesses in the Wollongong LGA, with a particular focus on those in the retail and hospitality sectors, with many of these businesses having been heavily impacted by the pandemic.
"Any local business that registers will automatically be enrolled in the program which will provide access to the tools, frameworks and strategies small businesses need to remain competitive in today's digital landscape.
"The focus will be on understanding business 'best practice principles', enhancing knowledge of digital marketing and developing a robust business plan."
Mr Grimson said Thrive was a selective program open for application that builds upon the Primed to Thrive program.
"It offers additional content to support up to 20 Wollongong businesses with demonstrated growth potential to future-proof their business model and explore new possibilities for expansion and innovation," he said.
"Thrive participants will also be invited to join a national alumni community with ongoing business support post program.
"Both programs provide access to Investible's digital learning platform as well live workshops with a range of industry experts who are partners of the program."
Registrations for the two programs can be made here.
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