As the Socceroos continue to march towards a place in the 2022 World Cup, talk has turned to what football's showpiece event will look like in the future.
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FIFA has floated the idea of running the tournament every two years in a radical shift to the sport's international structure.
First proposed by Arsene Wenger, the idea has received high-profile support from the likes of Tim Cahill.
For FIFA, the financial incentive is significant. But in chasing the cash, the organisation risks jeopardising everything fans love about the tournament.
So much of the international calendar is structured around a four-year journey to the World Cup Finals.
That process itself is arduous, something Australian fans know well, and makes the act of qualifying for the tournament special.
Once at the World Cup, every match holds meaning. Four years of planning and preparation hinges on a six-week period.
This amplifies the emotions for both fans and players and will be lost if the tournament is played every two years.
The proposal also raises concerns about player welfare and will have a detrimental impact on continental tournaments such as the Euros and Asian Cup.
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