Virtual assistant makeover as Apple jumps into AI race

By Michael Liedtke
Updated June 11 2024 - 8:00am, first published 7:58am
Apple's next big step goes beyond AI and into personal intelligence, CEO Tim Cook says. (AP PHOTO)
Apple's next big step goes beyond AI and into personal intelligence, CEO Tim Cook says. (AP PHOTO)

Apple has jumped into the race to bring generative artificial intelligence to the masses during its World Wide Developers Conference that spotlighted an onslaught of features designed to soup up the iPhone, iPad and Mac.

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