Kraft has announced that its new cheese-based spread will be called Vegemite Cheesybite, after the public widely rejected its original choice iSnack 2.0.More than 30,000 customers voted in a company-sponsored poll to choose the new name from six possibilities.Vegemite Cheesybite was a clear winner with 36 per cent of the vote, followed by Vegemite Smooth (23 per cent) and Vegemite Vegemate (20 per cent).
iHate the new iSnack 2.0: Vegemite fans hit back Other names in the running were Creamymate, Snackmate, and Vegemild.''We have been overwhelmed by the response of the Australian public; it has been an insightful debate,'' said Kraft Foods' Australian head of corporate affairs Simon Talbot.''Australians have now selected a popular name for a successful product.''The company said the new name would appear on shelves ''in the coming months.''Kraft sparked a public outcry last month when it announced the new spread would go by the internet-inspired name iSnack 2.0, which attempted to draw on the popularity of the iPod and Web 2.0 era.The company received a barrage of online complaints shortly after it unveiled that name."iSnack 2.0 is a travesty in both name and substance. Stick to the real Vegemite, people," one critic wrote on Twitter.Another lamented: "With heavy heart a nation mourns."
