Ever since SBS documentary Struggle Street recorded the lives of some of the city's most disadvantaged residents, aggrieved statesmen have united in demanding the public broadcaster be moved to western Sydney.

The Western Sydney Leadership Dialogue, an organisation representing some of the region's universities, councils and business leaders, was first out the blocks, calling on Communications Minister Malcolm Turnbull to shift SBS headquarters from north-shore Artarmon to the west.

Liverpool mayor Ned Mannoun soon proffered his part of the world as ideal turf, arguing it would cement the area's cultural diversity and complement his council's economic strategy.

And now the westward push has scored an endorsement from none other than Premier Mike Baird, who told a Liverpool audience he was "strongly" supportive of relocation.

"I think it's a great idea; indeed, it's logical," he said. "If you look at where western Sydney is moving, where Liverpool is moving, the opportunity in terms of future jobs ... I mean, SBS could be a pivotal part in terms of technology."

The Premier was in Liverpool to announce a new branch of the University of Western Sydney, flanked by Cr Mannoun, who said the idea was also supported by federal MP for Hughes Craig Kelly.

"We think Liverpool and SBS are like hand in glove," Cr Mannoun said. "It's a great fit."

But he might face stiff competition from Blacktown, whose mayor, Stephen Bali, led a convoy of 10 rubbish trucks to SBS headquarters to protest the first episode of Struggle Street. Cr Bali has also suggested moving the network's headquarters to the City of Blacktown, which is home to people from 184 nations.

The broadcaster's current digs are in Artarmon, less than 10 kilometres across the bridge from Sydney Town Hall. But Herbert Street is far from the leafy avenues of the north shore or the latte-stained pavements of the much-maligned inner city. The SBS building sits in an industrial zone that includes an Australia Post sorting facility, homemaker centre, Bunnings and several panelbeaters.

Yet, the chorus of support for dislodging SBS from its home has only grown louder since the controversial Struggle Street aired. Liverpool council says the Real Estate Institute of NSW has estimated the equivalent complex in western Sydney would be worth one fifth of the Artarmon headquarters.

And the western Sydney director of the Sydney Business Chamber, David Borger, told media a westward shift would move the network closer to its core migrant audience.

"If SBS want to do something about Struggle Street, they should come to western Sydney for more than a week," he said. "They should move here forever and make a contribution."

But the broadcaster isn't biting. A spokeswoman said funding cuts made by the federal government in last year's budget would make it difficult to upend its operations.

"One of the great things about Australia is we have such rich multicultural diversity, and SBS makes programs that shine a light on a range of issues across the nation, no matter where the office is based," the spokeswoman said.

"With SBS's very lean resources and recent budget cuts, we don't have the luxury of looking for a new building."