Creative Fuel will be held in Sydney on August 6 and this year’s line-up includes the Chief Creative Officer from Google, a lecturer from the Standford d.School in America and the Creative Director from WIRED magazine.

Ms Collins, who works under the pseudonym Poncho Army, owns and operates Anchors Aweigh Art Studio in Wollongong.

“I had no idea who else was presenting when I was asked to be involved,’’ she said.

“I was taken back a bit when I realised there were so many massive names participating from some pretty major companies.’’

Other speakers include Andrew Evans from IDEO, Vin Farrell from Havas Worldwide and Graeme Simsion, author of The Rosie Project.

“I work for myself. I have a very DIY approach to everything I do, so hopefully I have something different to contribute to the conference,’’ Ms Collins said.

Although the artist doesn’t work for any internationally acclaimed organisations, she does have her fair share of achievements. 

She was named one of the top 10 street artists in Australia by ArtsHub, was the 2012-2013 resident artist at Wollongong Art Gallery, is a five-time finalist in the Stencil Art Prize and the National Gallery of Australia archives her work.

During her 30-minute presentation on the stage at the Seymour Centre in Sydney, the topic she will be discussing is ‘‘The Artist Introvert versus The Business Person Extrovert’’. 

“Using your passion to make a livelihood does not come without difficulties,’’ she said.

‘‘It’s hard to be an artist and make a living from it, you have to put yourself out there, and you have to market yourself but still keep your integrity.’’