The Instagrammers shared 89 posts over the week with each post tagging @visitwollongong and using the hashtag #visitwollongong. 

Posts shared by influencers during Instaweek reached 1.3 million people and received 356,579 “Likes” and 4,565 comments.

Many of the images were picked up by major Instagram accounts.

When @australia shared @jewelszee’s rainbow over the lighthouse’s it generated 51,345 likes and 416 comments.

Australia has the world’s most award winning destination Instagram account.

‘’To be featured on here is a significant coup for Wollongong and the campaign,’’ Destination Wollongong’s Tabitha Galvin said.

‘’The Tourism Australia team who manage the @australia Instagram account regularly monitor the posts of the influencers.’’