Buddy Franklin ready to deliver for Swans

He's not quite promising a magical 100-goal campaign, but superstar forward Lance Franklin is plotting to deliver a stylish encore in his second AFL season with the Sydney Swans.

After an inauspicious start to his Swans career, when he drew more headlines for his off-field form, Franklin exploded into action to land a third Coleman Medal last season and finish equal third in the Brownlow Medal count.

But Sydney's $10 million man says he's hungry to top his 2014 heroics and help the Swans go one better after spending six months stewing over the painful grand final spanking he suffered at the hands of his old Hawthorn teammates.

"I'm fully motivated," Franklin said after declaring himself raring to go for Saturday's season opener against Essendon after recovering from a sickening head clash with teammate Gary Rohan.

"The boys are just pumped for this season. We can't wait to get out there.

"We're motivated and we want to play the best football we can.

"That's not just for one game. That's for the whole season. We know our best is very good. It's just a matter of bringing that week in, week out."

Franklin was the spearhead as the Swans chalked up a record-equalling 12 straight wins for the first time since 1935 to march into last year's premiership decider.

But, at 28, he's at the peak of his powers and hoping to get even better.

"There's always improvements," Franklin said.

"I reckon I've had probably a little bit of a better pre-season than what I did this time last year." - AAP