Thousands of women - including some of Australia's most prominent journalists - have joined a social media campaign to name and shame the men who harass and abuse them online.
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The campaign was launched by Sydney journalist and Fairfax contributor Kerri Sackville, who along with members of a private Facebook group, began tweeting the names of the trolls alongside the hashtag #EndViolenceAgainstWomen earlier this morning.
Minutes later, it was already the top trending hashtag on Twitter.
The campaign was launched as a show of support for Daily Life columnist Clementine Ford, who earlier this week became the target of even more misogynist abuse after she reported Twitter user Michael Nolan's online harassment of her to his employer Meriton, resulting in his firing.
"The campaign was born of reading through the messages on Clem's social media posts and I was horrified. There are men threatening to rape, maim and murder her," Sackville told Huffington Post.
"I want these men to know that if you attack one of us, you attack all of us."
Writing about her decision to report Nolan to Meriton earlier this week, Ford said: "I'm sick and tired of women being held responsible for the actions men choose to take. Don't report abuse because it might have detrimental effects on a man's reputation or career. Think of his family. What about his employers? Why are you doing this to him? It's not fair. Why can't you just suck it up and take the bullshit, misogyny and abuse that men think is their right to express every day? Why can't you just do that? Why do you have to be such a f---ing bitch about it?"
"Women have tolerated this kind of abuse for too long," she wrote.
In an interview about the campaign with ABC, Sackville said people outside the Facebook group could join in by screen-shotting the abusive tweets they've received and posting them online.
"There are some women who have joined the group but they are too traumatised from past threats of violence online they just don't feel strong enough to participate - but we will do it for them," she said.
"We're not slandering them, we're not abusing them, just posting their name. [The comments are] already in public domain, it's just taking that next step."
Hotel worker Michael Nolan sacked over Facebook post to Clementine Ford
A Sydney hotel supervisor has lost his job after making a sexist and offensive comment on the Facebook page of Fairfax Media columnist Clementine Ford.
The Meriton Group confirmed that Michael Nolan was no longer employed by the company, after he labelled Ford a "slut" when she spoke out publicly against misogyny and online harassment.
Ford, a weekly columnist for Daily Life, made a number of posts on her Facebook page on White Ribbon Day, which aims to prevent men's violence against women, in which she highlighted recent examples of online harassment she had received.
Ford included screenshots of a number of abusive messages that had been sent to her, including images Ford said were a "little violent in theme", and included unsolicited images of male genitalia. In one post, a man had suggested that Ford would "jibber less with a cock in [her] mouth".
In the comments on that post, Mr Nolan had responded on November 25 with the word: "Slut".
On his Facebook profile, Mr Nolan listed that he was a supervisor at Meriton Apartments, prompting Ford to tag the Meriton Group on Facebook and query whether they were aware that one of their employees was making such degrading comments.
She also took screenshots of a number of Mr Nolan's public Facebook posts, including racist and offensive jokes.
In a statement sent to Ford, Meriton Group said: "Meriton Group have now investigated the matter relating to the complaint made about Michael Nolan using inappropriate language on Facebook.
"Meriton Group does not condone this type of behaviour. Michael Nolan was removed from the Meriton site on Saturday 28th November pending an investigation, and as of 2:30pm today 30th November 2015, he no longer works for the Meriton Group."
Fairfax Media has contacted the Meriton Group and Mr Nolan for comment.
Ford originally said she highlighted Mr Nolan's comment because "these men don't get to just go around leaving these kinds of comments and attempting to degrade women just for the hell of it. Why should they get away with it? Why should there be no consequences at all for them?"
"There are basically no consequences for men who behave like this, so we have to start making consequences for them," she wrote.
After receiving a message from the Meriton Group confirming that Mr Nolan was no longer working for the company, Ford applauded the company's actions.
"Perhaps Michael will think twice next time before using his social media account to call a woman 'slut' when she speaks out against online misogyny. These men have rarely ever faced consequences for their actions, but that's starting to change," she said.
"To anyone who suggests I have caused a man to lose his job, I'd like to say this: No. He is responsible for his actions. He is responsible for the things he writes and the attitudes he holds."
A Facebook page, Support for Michael Nolan, has been created after it was revealed Mr Nolan had lost his job.
"This page was created in support of Michael Nolan who was fired of his job after calling a strong independent woman a 'slut'," the page says.
Earlier this year, Ford was besieged with threats of rape and violence after she spoke out about breakfast program Sunrise's attitude toward victims of nude photo hackings.
Sunrise's Facebook page had asked when women would get the message not to take nude photos, prompting Ford to share a semi nude photo of herself with "Hey #Sunrise get f***ed" written across her chest.
She shared the online responses from men who threatened her with physical and sexual violence, but in a stunning sequence of events, she was banned from Facebook for violating community standards.