But it’s clear from this week that this is something the Prime Minister hasn’t worked out yet.

On Wednesday, Malcolm Turnbull launched what has been described in some quarters as a “blistering attack” on opposition leader Bill Shorten.

Segments of the media loved that Turnbull went on the offensive, branding Shorten as “a social-climbing sycophant”  and a “parasite” for hanging around with rich people and daring to wish he was better off.

Well, if wishing you were better off is a crime, then we should all be locked up right now.

But more to the point, Mr Turnbull didn’t come across as a strong, tough leader. No, he came across as a bully, a snob and a hypocrite.

It’s ridiculous that the leader of a party that espouses aspirational values and social mobility should mock someone for exactly those things.

It’s like the Greens mocking someone for recycling.

The Prime Minister is a man with a net worth estimated in 2015 as $200 million, a man who was easily able to kick in $1.75 million for last year’s federal election campaign.

By any account he is a very rich man. And yet, there he was parliament, ridiculing Mr Shorten about money.

There was a rich man mocking someone for the crime of not being as rich as him.

Turnbull may as well just have said “How dare you want to have as much money as me.”

While Mr Turnbull and his party may be crowing about their “victory”, if the speech cut through with the public at all, it’s highly likely they were very unimpressed.

There they are, paying rent or a mortgage, and worrying about paying school fees, buying groceries or myriad expenses of daily life.

And then they see their Prime Minister – their multi-millionaire Prime Minister – giving it to someone for not earning as much as him.

Well, Mr Turnbull, perhaps you’re out of touch with what it's like for the general public, but most of the voters also earn less than you. Usually quite a bit less than you.

A rich man attacking someone else over money is never, ever a good look – and that’s advice we’ll give you for free.