Beach-goers beware - coastal drowning deaths are 20 times higher over the Easter long weekend than any other public holiday.
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After a deadly summer when 70 lives were lost on the Australian coastline Surf Life Saving Australia has called for people to take extra care.
Men especially need to pay attention. Males account for 94 per cent of drowning deaths over the Easter long weekend, with 54 per cent of those aged 20-39.
"Men generally seem to be higher risk takers and unfortunately alcohol and drugs do play a part in some of those drownings," Anthony Turner of Surf Life Saving Illawarra said.
"If you have been drinking alcohol is not to go into any water at any time. We just want a fatality-free long weekend. Drownings are preventable."
Surf Life Saving Australia's research found the deadliest Easter coastal activities were boating, swimming and rock fishing. Falls and rescue incidents are also prominent.
There have been five rock fishing fatalities at Hill 60 Port Kembla already this year.
Surf Life Saving Australia urged everyone on the coast this Easter to take personal responsibility for their safety at the beach.
Swim at a patrolled beach, between the red and yellow flags, and obey the safety signs at the beach.
Learn how to identify a rip current and look for rip currents before deciding where to swim - if you're not sure, ask a lifesaver or lifeguard about the beach conditions.
Wear a lifejacket while boating, rock fishing or paddling. Don't go into or on the ocean during severe weather warnings
Think twice and assess your safety before entering the water, and always supervise children on and around water.
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