Craig Henderson looks at Apple Inc: Tech icon or an iCon?

Updated September 20 2016 - 8:27pm, first published 8:32am
Magic marketing: Apple CEO Tim Cook has followed in the footsteps of Steve Jobs, convincing the media to give his flagship product millions of dollars of free publicity.
Magic marketing: Apple CEO Tim Cook has followed in the footsteps of Steve Jobs, convincing the media to give his flagship product millions of dollars of free publicity.

I feel sad when I see people sleeping outside a store on a city pavement for nights on end to ensure they're the first person to drop $1200 on a new phone.

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