THE Hawks continue to feel the LaMelo effect after confirming basketball media giant SLAM will be the front-of-jersey sponsor for the upcoming season.
The well-publicised signing of NBA Draft prospect LaMelo Ball was no doubt the major factor in the global media giant linking with the club, in a move that will bring the Hawks unprecedented exposure beyond the NBL.
SLAM Magazine has a reach to more than 10 million fans across the globe, with the deal forming the most significant commercial partnership in the foundation club's history.
"Today's announcement marks a major milestone for the Illawarra Hawks ahead of what is to be the most exciting season in the club's history," Hawks general manager Mat Campbell said.
"This partnership with SLAM provides synergy between two great brands that will see unprecedented international exposure for both the Hawks and SLAM, as well as the NBL and Australian Basketball."
SLAM's chief operating officer, Dave Schnur, is also looking forward to the partnership.
"We're always looking for ways to diversify our marketing strategy," Schnur said.
"This is a great opportunity to uniquely align with a team featuring top American talent in one of SLAM's most popular markets."