Emergency services were called to the fire on Villiers Drive at Wendouree about 6.30am on Tuesday, after reports of flames coming from the factory.

A man who was pulled from the burning factory died at the scene.

Two other men were safely evacuated. They were assessed by paramedics, but uninjured.

Police have set up a crime scene and detectives from the arson squad will be examining the scene on Tuesday, along with fire investigators.

Police officers urged anyone with information to contact Crime Stoppers on 1800 333 000, or via their website.

Australian Associated Press