Police have issued a public appeal to help find missing man James Leslie McGorman.
The 34-year-old was last seen about 12pm on Wednesday in the Kiama area.
His mobile phone has been switched off and he has not attended work or been in contact with relatives or friends.
Police and family hold serious concerns for his welfare.
He is the owner of a lime green 2005 Ford Falcon Utility registration number, BY-26-UX.
This vehicle has not been sighted, either at his workplace or residence.
Anyone with information is urged to contact Wollongong Police on 4226 7899, Crime Stoppers on 1800 333 000 or your nearest police station.