The only difference between a pyromaniac and Collingwood is that the former doesn't waste 22 matches, he joked, while also having a laugh at the expense of his beloved Carlton for being 15 years into their five-year redevelopment program.

Prime Minister Scott Morrison will attend the game and while he missed the North Melbourne Grand Final breakfast the Cronulla NRL fan passed on a message - "Go Sharkies".

"I'm still working on him," Mr Frydenberg said.

He predicted a close contest between AFL powerhouse Richmond, and Greater Western Sydney who have been a great success story.

"All in eight years and seven prime ministers," he said.

"I didn't think that GWS would win until I opened the papers this morning and saw that Newspoll has them 10 points behind."

But the game would go beyond Richmond and the Giants and the 44 players on the field, he told a packed crowd of almost entirely Richmond supporters.

"It's about the young boy and young girl who will tune in for the first bounce, who will kick the Sherrin in the backyard at half time and who will dream about playing on the G," he said.

"This is their game and today is their day."

Opposition leader Anthony Albanese also attended the breakfast, fresh from watching his South Sydney Rabbitohs lose on Friday night.

He hit back at sledging from North Melbourne chairman Ben Buckley who joked it probably wasn't quite the same as losing the unlosable election, but he was sure the Labor leader would be disappointed.

"True the election outcome was not what we wanted, but we finished second. How did you go," Mr Albanese asked.

The Kangaroos missed out on finals, finishing 12th.

Two great teams will play in the big game, but harder for one than the other to get there.

"It was indeed touch and go for the Giants v Collingwood last week, emphasis on the touch," he said.

"That game for the ARC was what the federal election was for opinion polls."

He had words of support for the team, praise for the impact of AFLW on the sport and words of remembrance.

"Danny Frawley will also be in our hearts today," he said, honouring the football great who died last month.

Australian Associated Press