The ‘‘fro yo’’ trend has struggled to establish itself as the cool thing on Keira Street, with a second frozen yoghurt enterprise closing its doors in less than a year.
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Yogurberry opened in the rush of debuts associated with the new GPT Wollongong Central expansion, but has not lasted long.
It follows the closure of the Yogalicious frozen yoghurt shop just a few doors down earlier this year, before Yogurberry opened.
The Charlie Lovett cafe and bakery has also closed its doors recently, a victim of the glut of cafes now open in the Wollongong CBD.
The closures are perhaps the inevitable result of the shake-up brought to Keira Street, and the resettling process that follows a new mall’s arrival.
There have also been several openings, including Mo Chi Dining, the new dumpling project from the team behind long-time fine diner Caveau.
The Bull and Bear cafe and bar has popped up on Victoria Street, and the Noodle Plate eatery on Keira Street has opened, offering authentic regional Chinese food, home cooking style.
But it appears Wollongong’s appetite for frozen yoghurt has been overestimated. Fro yo has not taken off here to the extent it has in the US, where stores share a cult following.
But the reigning leader in frozen yoghurt is clearly the Clique Brothers self-service store on Market Street, a social media star with a five-star rating from more than 120 Facebook reviews.
In March the Mercury reported on how the arrival of Wollongong Central, with its food court, franchises and new eating options, had shaken up the Keira Street food scene.
Keira Street stalwarts Thai Basil Cafe and the Tea’se Me Tea Emporium have closed, and other Thai restaurants on the street have been struggling to attract lunch business, closing their doors some days.
