Menulog marketing director Simon Cheng says he is genuinely sorry for a new billboard at Kembla Grange incorrectly spelling the city's name as Woollongong and wants to make it up to the community.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
When Illawarra Mercury readers alerted the newspaper to the error on Wednesday it sparked conversation about whether it was intentional, with some people suggesting it may have been a deliberate marketing ploy.
The marketing department at Menulog was then contacted and Mr Cheng's initial response was surprise.
He said "whooops with an extra O" and immediately took responsibility for the error. The food delivery company was on the case and would be doing something about the incorrect spelling, he said.
While we are loving the speculation and chat about Menulog in Wollongong, this was a genuine mistake
- Menulog marketing director Simon Cheng
Comments made on the Illawarra Mercury Facebook page and social media included some people describing the sign as "marketing genius" while others suggested it was disrespectful of Wollongong if it was deliberate.
Mr Cheng wasted no time saying how he and Menulog were sorry and would do something straight away on the company's website to make it up to local residents.
"While we are loving the speculation and chat about Menulog in Wollongong, this was a genuine mistake," he said.
Read more:
- COVID-safe Santa Fest plan so Wollongong's pub crawl can build on its 25-year history
- Feel like a guilt free coffee made using an environmentally friendly recycled coffee pod?
- South32 helps RFS volunteers with new equipment ahead of summer
- Centenary of Qantas to be celebrated at HARS Aviation Museum in November
- Port Kembla's first official Halloween Festival in Wentworth St is gaining momentum
- John Wiseman's transition from world of finance to globally recognised photographer
We depend on subscription revenue to support our journalism. If you are able, please subscribe here. If you are already a subscriber, thank you for your support.
Be the first to get breaking Illawarra news by subscribing to our newsletters below ...