Hyams Beach Swim is launching a new Mini & Me collection on Sunday in time for summer that provides matching swimwear for mums and daughters.
Subscribe now for unlimited access.
or signup to continue reading
The collection will go online from 9am Sunday in a virtual launch and is made from recycled eco-friendly fabrics.
The new Mini & Me matching swimwear range comes in two exclusive prints, Leopard and Pink Boho, and in sizes from S - XL for women and 1 - 5 for children.
It is something customers around the world have shown an interest in since Natalie Croker and Amanda Bergin founded Hyams Beach Swim and launched their first collection in 2018.
The name of the business is inspired by memories of many days at Jervis Bay as teenagers.
Ms Croker and Ms Bergin were Year 7 students at Illawarra Sports High School when their friendship started and they spent many weekends and holidays together at Hyams Beach.
In late 2019 the second sustainable summer swimwear collection was made of luxe swim fabric which comes from recycled ocean waste such as fishing nets and plastic bottles.
The first two collections drew global interest and still available online.
Sales of the 100 per cent eco-friendly bikinis and one-piece swimming costumes come from as far away as Hawaii and the Bahamas.
This year the business like many others has been impacted by COVID-19.
But as restrictions eased in Australia Natalie Croker and Amanda Bergin decided to proceed with the Mini & Me collection.
"We have had really great feedback," Ms Croker said.
"A lot of our friends and family have little girls so it has always been something we have wanted to do. And we thought this year was the perfect time to do it."
Ms Croker is expecting sales in Australia to pick up again this summer which is likely to be a busy one on South Coast beaches.
"It was hard to sell swimwear last summer with the bushfires because people weren't going to the beach," she said.
"And then Covid hit us which meant no one was travelling overseas mid year which is also where we get an influx in sales.
"But it is all looking positive and hopefully with this new collection we will be able to have a great summer."
They won't start planning their fourth collection until they see how this summer goes.
Sign up for breaking news emails below ...
Greg Ellis
Almost four decades in electronic, print and digital media. A writer, presenter, emcee, photographer and videographer with degrees in business management, marketing and human resources and tertiary qualifications in photography.
Almost four decades in electronic, print and digital media. A writer, presenter, emcee, photographer and videographer with degrees in business management, marketing and human resources and tertiary qualifications in photography.
