Karl Stefanovic admitted his family "don't pay for shit," so is that why Peter Stefanovic and Sylvia Jeffreys used the reach of the Today show on Channel Nine to promote their wedding vendors?
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Two days after they said "I do" at the $6500 per night Ooralba Estate in Kangaroo Valley, NSW, the pair appeared on the breakfast show with the scenic venue in the background.
Standing arm-in-arm, and looking a little tired after the weekend's festivities, they thanked their well-wishers and plugged their location.
"If you are thinking of locations to get married, the beautiful Kangaroo Valley, where we are at the moment, is primo," Peter told Today's viewers on Monday morning.
"It's gorgeous," Sylvia added.
Next up was the services of Today's sport presenter, Tim Gilbert, as a master of ceremonies.
"If you are looking for a high-quality, very smart, very intelligent, very clever, very witty, very funny emcee, who ticks all of the boxes, then Tim Gilbert is certainly your man," Peter continued.
No word on his prices, though.
Peter's older brother Karl, who acted as groomsman, and his co-host Lisa Wilkinson, also helped out with the wedding flogging.
Broadcasting their Monday show from a rainy Bowral, just a 45-minute drive from the wedding location, Karl described the Southern Highlands as "the perfect place to get married" following a clip of Wilkinson's promotional tour of the area.
They also gave Rebecca Vallance, Sylvia's wedding and bridesmaids' dresses designer, a name-check.
